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Thai food company CP throws fan meeting in the metaverse

Thailand – CP, Thailand-based food company, has launched a new metaverse campaign in March for its product Sausage. CP Sausage used to have a fandom strategy every year in order to reach a new generation of consumers, this time, metaverse is making an entry. 


Yell Bangkok's CCO and Founder DISSARA UDOMDEJ to Join Lia’s Digital Jury

From local to international marketing festivals. Dissara Udomdej, CCO/ Founder, will be participating in the LIA’s Digital Jury for the first time. This is the first year that this small but growing Bangkok-based agency is going to be a part of LIA and also the only ASEAN juror in this category.


Advertising and Video Games: Kanokkan Rinnachit (Pare), GM of Yell Advertising

The metaverse is a graphically rich virtual world, where people can do the things humans like to do together in real life


Food Brand CP Heads to the Metaverse with Spicy Bologna MewTaverse Party

Even in the midst of Metaverse trends, thinking about the behaviour of the target audience before planning comprehensive marketing in the offline area contributing to visibility is something that should not be overlooked. 


What’s behind CP’s successful Metaverse campaign?

All of these happened at the CP Bologna Mewtaverse’s, CP Foods’ Metaverse Event, massive success backed by the excessive power of fandom marketing! How did Yell Advertising, the agency that oversees the campaign, make it happen? 


“ยูนีฟมิวกลัฟ” ขึ้นอันดับ 1 ทั้งเทรนด์ทวีต และเวทีเอเชีย จาก Marketing Interactive ในแคมเปญ “Unif ลุ้น Fin เติมความ Fresh ให้พร้อม”

ถ้าจะให้พูดถึงเวทีที่เกี่ยวกับโซเชียลมีเดีย งาน Hashtag Asia Awards เป็นหนึ่งในเวทีชั้นนำระดับนานาชาติที่การันตีผลงาน ที่สามารถสร้างเทรนด์และ Engagement ที่ดีจากการใช้แพลทฟอร์มต่างๆ


How Zoflora cleaned up its competition

With the evolution of consumer behaviour, and COVID-19, eCommerce being the first principle of marketing may not be a surprise. I used to think that it wouldn’t matter; even if all marketers shifted towards eCommerce only the strong would thrive regardless of the numbers, but that was wrong because the whole ecosystem of eCommerce is heavily based on an auction system. 


5 Thai campaigns that show how music can help brands go viral

Not many brand marketers know that music can be a priceless way into the hearts of a target audience. But it's a strategy that practitioners in Bangkok have come to know well.


Yell International Sets Sight on Singapore for New Regional Hub Launch

SINGAPORE and SEOUL, South Korea and TOKYO, April, 26, 2022 /PRNewswire/  Yell International, a growing creative agency headquartered in Bangkok, is expanding beyond Thailand with the establishment of its new regional hub in Singapore. Yell Singapore is focused on delivering unique Thai creativity and vision to clients both in Singapore and around the region.


Yell Promoting- a quick rising promoting Company in Thailand

In recent times, the rise of Chinese language manufacturers has impacted the promoting enterprise globally. With large spending progress, promoting companies embraced that chance. However if you dive deep into element, the Chinese language have distinctive traits. Many community companies have issue dealing with the Chinese language manufacturers’ “world’s best-selling” mentality.

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