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NEWS

You are invited. We would love to hear what you think.

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Figure out how “Love Andaman” gains 1,160,000 USD sales during the low seasons.

It’s so exciting to see people start visiting places that were once humming with activity. This reminds me of a campaign for the well-known tour firm "Love Andaman" that ran during COVID and attracted a lot of attention because many celebrities, actors, and influencers were traveling with us. People were unsure about the COVID situation in Thailand, and many tourism and related businesses suffered during that time. 

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Kanokkan Rinnachit: “True Success Is Achieved Through Collaboration”

In July 2022, after 13 years of hard work, Kanokkan Rinnachit was promoted to managing director of Yell Advertising, Bangkok. Proudly the longest serving team member, Kanokkan attributes her success to the various challenges she has overcome. By maintaining an open mind along with an open-door policy that supports all members of her team, Kanokkan has been able to fine tune her leadership skills, staying nimble and receptive to change. 

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YELL เอเจนซี่ไทยที่วัดความสำเร็จจากอินไซด์ของคนทำงาน ในมุมมองของ แพร-กนกกาญจน์ รินนะจิตต์

ในแวดวงโฆษณาและเอเจนซีไทย คงไม่มีใครไม่รู้จัก YELL  ไม่ใช่แค่เพราะโลโก้ของเอเจนซีสีเหลืองแห่งนี้ไปปรากฏในฐานะคนทำการตลาดให้แบรนด์ยักษ์ใหญ่ที่ทุกคนรู้จักอย่าง CP, ThaiBev, Pruksa Real Estate และอีกมากมายแต่ YELL ยังเป็นเอเจนซีเจ้าของรางวัลระดับสากล แถมยังเป็นผู้อยู่เบื้องหลังไวรัลออนไลน์ที่พนันเลยว่าหลายคนต้องเคยผ่านตากันสักครั้ง

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A Peak Into Yell Advertising's Decentralized Strategy

Dissara Udomdej, CEO & Founder of Yell Advertising, talks us through their unique strategy for creating work for Thailand's leading brands.

Can you give us a brief overview of your structure and some of the clients with whom you work?

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LIA 2022 ANNOUNCES DIGITAL AND SOCIAL MEDIA & INFLUENCERS + TRANSFORMATIVE BUSINESS IMPACT AND CREATIVE USE OF DATA JURIES

The judging process requires that jurors see every entry in their respective competition, from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.

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