Firstly, the designer is expected to conceptualize visually appealing designs that align with the given requirements and objectives. This involves understanding the project's goals and translating them into creative and engaging visual concepts.  Secondly, the designer is responsible for creating graphic layouts, adhering to the assigned tasks and ensuring that they meet the specified objectives within the designated time frame. This requires a keen eye for detail and the ability to effectively utilize design tools and software. Furthermore, effective communication skills are crucial as the designer needs to articulate design ideas and explain the rationale behind them to both team members and stakeholders. Clear and concise communication helps ensure a shared understanding of the project vision and facilitates collaboration. Lastly, efficient time and resource management are essential for maximizing productivity and achieving optimal results. The designer should be able to prioritize tasks, meet deadlines, and utilize available resources effectively. By excelling in these areas, the designer contributes to the overall success of the projects they are involved in.