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Creativity Worth Shouting About: Yell’s Kavin Viasuwan on Mosquitos, the Metaverse, and Thai Talent

Have you ever seen a life-sized mosquito on the hunt for human blood? No? Sounds quite scary doesn’t it? Only a skilled creative agency like Yell Advertising Bangkok could formulate a light-hearted and humorous 3 minute approach to such an off-the-wall idea. The agency’s infamous ‘Say Goodbye to Thai Mosquitos’ mockumentary style spot for Soffell resonated with consumers around the globe, despite its distinctly Thai sense of humour.  


The best ad campaigns in health and beauty categories this month from around the world

Yell Advertising’s humorous campaign for mosquito repellant Soffell, warns all mosquitos that their worst day is here, as Soffell's new scent is pleasing to a human, bad for a mosquito.


Meet The LIA 2022 Creative Liaisons Mentees and Coaches From Asia

This year 43 mentees and 25 coaches from Asia will be participating in London International Awards, Creative LIAisons educational program. The program’s goal is to be the elite standard in creative coaching, helping to develop, educate, inspire and grow young creative talent.


Bossing It: Peeradon Gabriel on the Power of Positivity

An advertising executive with over 20 years of experience, Yell’s managing director Peeradon Gabriel drives effective strategic change for his list of automotive and retail clientele. With time spent in multiple international network agencies, Peeradon brings his wealth of experience in consulting global and regional clients to Yell and established Yell Singapore in 2019 to drive business development to conquer the APAC market.


Unplug, Rest and Reset: Innovative Travel

A compilation of some of the most creative and innovative campaigns in the travel sector.

Before the pandemic, travel tour firm Love Andaman was humming with activity. But due to a higher demand than anticipated, the team was having a hard time promptly responding to inqueries. They even hired alternating teams and implemented a chatbot. However, it was unable to meet the insane demand during the high season. Once COVID hit, travel was obviously heavily affected, causing a completely seperate issue for Love Andaman.


Figure out how “Love Andaman” gains 1,160,000 USD sales during the low seasons.

It’s so exciting to see people start visiting places that were once humming with activity. This reminds me of a campaign for the well-known tour firm "Love Andaman" that ran during COVID and attracted a lot of attention because many celebrities, actors, and influencers were traveling with us. People were unsure about the COVID situation in Thailand, and many tourism and related businesses suffered during that time. 


Kanokkan Rinnachit: “True Success Is Achieved Through Collaboration”

In July 2022, after 13 years of hard work, Kanokkan Rinnachit was promoted to managing director of Yell Advertising, Bangkok. Proudly the longest serving team member, Kanokkan attributes her success to the various challenges she has overcome. By maintaining an open mind along with an open-door policy that supports all members of her team, Kanokkan has been able to fine tune her leadership skills, staying nimble and receptive to change. 


YELL เอเจนซี่ไทยที่วัดความสำเร็จจากอินไซด์ของคนทำงาน ในมุมมองของ แพร-กนกกาญจน์ รินนะจิตต์

ในแวดวงโฆษณาและเอเจนซีไทย คงไม่มีใครไม่รู้จัก YELL  ไม่ใช่แค่เพราะโลโก้ของเอเจนซีสีเหลืองแห่งนี้ไปปรากฏในฐานะคนทำการตลาดให้แบรนด์ยักษ์ใหญ่ที่ทุกคนรู้จักอย่าง CP, ThaiBev, Pruksa Real Estate และอีกมากมายแต่ YELL ยังเป็นเอเจนซีเจ้าของรางวัลระดับสากล แถมยังเป็นผู้อยู่เบื้องหลังไวรัลออนไลน์ที่พนันเลยว่าหลายคนต้องเคยผ่านตากันสักครั้ง


A Peak Into Yell Advertising's Decentralized Strategy

Dissara Udomdej, CEO & Founder of Yell Advertising, talks us through their unique strategy for creating work for Thailand's leading brands.

Can you give us a brief overview of your structure and some of the clients with whom you work?



The judging process requires that jurors see every entry in their respective competition, from the first round through statue discussions. There is no pre-judging to narrow the entries. This practice ensures that all jurors see every piece of work.

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